Monday, June 18, 2007

It's Hard to Fathom

Walgreens is a nearly $50 billion company. You would think that a vanishingly small percentage of that roaring river of cash would be spent on a few proofreaders. And yet the paper sleeves they put your photos in - of which there must be what? millions printed? - carry this tag line, copyrighted of course:

"Where America gets it's pictures." (Don't have it in front of me, so I may be off, but the typo I remember.)

Am I wrong to be as downright disturbed by this as I am? And no snide remarks about my own propensity for typos, please. Unlike Walgreens, Tosy and Cosh is a $0 enterprise.

Until Whenever


Roger Green said...

Whats wrong with that?

Tosy And Cosh said...

It should be "its pictures," not "it's pictures," which means "it is pictures."

Or were you bein sarcastic?

Roger Green said...

I know, I was being cheeky. (Note the Whats, rather than What's.) Actually, I've almost given up on the its/it's thing. I see it done incorrectly by so many otherwise competent people that I think the language will just change, and you and I will bee relegated to fuddy-duddyland.

Tosy And Cosh said...

I can't believe I missed the "whats"!! Nice.

Roger Green said...

Which begs the real question: why doesn't Walgreens have ANY apostrophe?