Monday, June 18, 2007

It's Hard to Fathom

Walgreens is a nearly $50 billion company. You would think that a vanishingly small percentage of that roaring river of cash would be spent on a few proofreaders. And yet the paper sleeves they put your photos in - of which there must be what? millions printed? - carry this tag line, copyrighted of course:

"Where America gets it's pictures." (Don't have it in front of me, so I may be off, but the typo I remember.)

Am I wrong to be as downright disturbed by this as I am? And no snide remarks about my own propensity for typos, please. Unlike Walgreens, Tosy and Cosh is a $0 enterprise.

Until Whenever

5 comments:

  1. It should be "its pictures," not "it's pictures," which means "it is pictures."

    Or were you bein sarcastic?

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  2. I know, I was being cheeky. (Note the Whats, rather than What's.) Actually, I've almost given up on the its/it's thing. I see it done incorrectly by so many otherwise competent people that I think the language will just change, and you and I will bee relegated to fuddy-duddyland.

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  3. I can't believe I missed the "whats"!! Nice.

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  4. Which begs the real question: why doesn't Walgreens have ANY apostrophe?

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